R. Shekar By electing to call on customers along with the Heads of Sales and Marketing, Rajat had unwittingly invited this predicament upon himself. The moment of truth for any CEO, and Rajat was no exception to it, is to hear about some unpalatable home-truths about the organisation from its well-meaning and most loyal customers. He was told that the company’s sales personnel were making over-commitments which the production had difficulty living up to.
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